Alan Podell

We produced this kit to support and promote Acura as the Official Automotive Partner of the Hollywood Bowl. Acura's sponsorship included onsite vehicle displays and activations that complemented the exceptional lineup of artists slated to perform at the Bowl. Acura and the Southern California Acura Dealers Association collaborated to produce vibrant and compelling dealership materials designed to increase awareness and promote the Hollywood Bowl partnership. These point-of-sale materials leveraged the prestige of the iconic venue and were meant to enhance the dealership showroom and display vehicles.

We created these ads to promote Acura as the Official Automotive Partner of the Hollywood Bowl. The ads were placed in the Hollywood Bowl Performance Magazine for every performance during the season.

To promote the "Acura Experience" program we placed Acura signs in hotel lobbies, at 18 of W Hotels properties there were Acura brand ambassadors at lobby desks to promote the program and schedule ride and drives. Inserted into all key-card envelopes there was a mini branded brochure message about the "Acura Experience" program. In each hotel rooms, guests received inserts in the W Hotel compendium guides, and there was a miniature Acura MDX stress vehicles placed next to the room phone, with a call to action.

Under the terms of the new partnership, guests staying at any of the 18 W Hotel proprieties in North America will have the opportunity to be chauffeured across town in an Acura MDX luxury SUV. Additionally, for those guests who enjoy driving more than riding, Acura vehicles will be available for test drives at select W properties. Branded the "Acura Experience," this unique livery service will be offered as an extension of W's signature Whatever/Whenever concierge service and will be available to all guests. The W Hotel partnership with Acura provides guests with the ultimate in automotive access through a unique, insider experience.
The program brought both new customers and consumer insights to Acura. We asked consumers to fill out response cards while in the car, with an incentive. We consistently received positive feedback, and it gave us an opportunity to learn specifically what they like about the vehicle. When Acura took those lists and matched them against future buyers of Acura vehicles, there was a high correlation to future purchase of an Acura. This helped to put Acura on consumers' shopping lists. The program is con-questing for Acura because W Hotel guests index with Acura's competitors. Acura felt it was the most successful program they had ever done.

We produced this kit to support and promote Acura as the Official Automotive Partner of the LA Phil at Walt Disney Concert Hall. Acura's sponsorship included onsite vehicle displays and activations that complemented the exceptional lineup of artists slated to perform at the Hall. Acura produced compelling dealership materials designed to increase awareness and promote the Walt Disney Concert Hall partnership. These point-of-sale materials leveraged the prestige of the iconic venue and were meant to enhance the dealership showroom.

We designed and created the Honda and BlueCross direct pieces to suit the targeted audience.

In the mid west we developed an $80.00 Omaha Steaks incentive for every test-drive.

The BlueCross mailer was designed to introduce the 4 plan options.

Acura has been a proud partner of Pinehurst® Resort in North Carolina for more than 10 years. And over the years I created several direct mailer to promote "The Acura Golf Escape".
An exclusive Package Includes: The exclusive Acura Pinehurst escape gives you the chance to enjoy the finest luxuries Pinehurst® has to offer – both on and off the course.