Camp Honda at the Little League World Series 2012
Camp Honda at the Little League World Series 2013
Images of Camp Honda at the Little League World Series
CAMP HONDA AT THE LITTLE LEAGUE WORLD SERIES
Position Honda vehicles as the vehicles for family's by maximizing exposure as a proud sponsor of the Honda Little League Baseball World Series and engaging consumers at “Camp Honda” on-site.
We designed and created “Camp Honda,” which included 2 car displays, a dunk tank, games and activities for both children and parents
(Honda Odyssey in car Day Spa).
To participate in the activities at "Camp Honda", parents had to register themselves and their children using an email address or Facebook account. This incentivized parents to register on Facebook, once registered a post was placed on their wall stating they had “Checked in at Camp Honda”.
During registration they were asked to sign waivers, enter sweepstakes and opt-in. To finish the process the Parents and children were given blue Honda bracelets which were attached to their information. Participants collected points at each activity and their points were linked back to their bracelets. At the end of their day or visit they were able to redeem their points at the Camp Honda Prize Booth which kept traffic returning to “Camp Honda”.
The sponsorship included TV coverage, on-site signage, web links, and vehicle displays throughout the venue and in-town.