2013 Acura Financial Services Grad Program Brochure, Web Banner, Landing Page & Mobile Site
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2014 Acura Financial Services Grad Program Brochure, Web Banner, Facebook Sponsored Ads & Landing Page
ACURA GRAD PROGRAM
Acura Financial Services asked us to develop fun youthful campaigns that would be engaging to recent grads. And motivate recent grads to take advantage of the Acura Graduate Program's special leasing and purchase rates.
IN 2012
We produced an overview video to show the Acura dealers that we increased lease and retail sales by 39% from the previous year.
IN 2013
We used a graphic arrow execution directing grads to choose destinations way off campus and we suggested that they arrive there in an Acura. The Acura Graduate Program is not just the key to driving any old car. It’s the key to driving a brand new Acura.
IN 2014
We used pop art illustrations to address the topic of making life decisions after graduation. Job decisions, where to live, iPhone or Android? Of those decisions, we showed that driving an Acura should be one of the easier ones. The Acura ILX has been designed with grads in mind. It’s a luxury car made to keep up with their lives. The hardest part might be deciding which of the three ILX models to choose.