Acura Jazz Fest Program Ads and Posters
Acura Jazz Fest Invitation, Thank You Note, VIP Patches and Email Blast
Acura Main Stage and Display Tent Layouts
ACURA NEW ORLEANS JAZZ FEST
Acura has been the primary sponsor of the New Orleans Jazz Fest, the largest music festival in the world for more than 15 years. I was in charge of creating sponsorship ads for Acura, as well as VIP invitations, signage, etc. The challenge was to make all communications look upscale, befitting the Acura brand. Yet all pieces had to be appropriate to the festival, and convey the rustic feel of the event.
The Piano Key Ad/Poster was created for the first Jazz Festival after the devastation of Katrina the prior year.
For the Sheet Metal and Garage Ads/Posters we commissioned the illustration talents of Marc Burckhardt to convey the earthy feel of the festival.
ACURA VIP & DISPLAY TENTS
The “Acura VIP Tent,” was established to offer Acura owners VIP treatment on site. Complete with a New Orleans tasting buffet and a wine/beer bar. Acura VIP Patches were handed out daily. We also provided guests VIP front row seating to the Acura Main Stage.
Event staff distributed Acura branded hand held fans and neck cooling devises throughout the venue to drive traffic back to the “Acura Display Tent,.”
We designed the “Acura Display Tent,” to engage the consumers with the entire Acura line. Positioning Acura vehicles as the luxury car for music enthusiasts.